Cookie Policy

Effective Date: 11/06/2024

At Light Denim Fitness, we use cookies and similar tracking technologies to improve your experience on our website and to provide you with personalized content and advertisements. This Cookie Policy explains how we use cookies, the types of cookies we use, and your choices regarding cookies.

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1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow us to recognize your device and remember certain information about your visit, such as your preferences or items in your shopping cart.

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2. Types of Cookies We Use

We use the following types of cookies on our website:

1. Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionalities such as security, network management, and accessibility. Without these cookies, the site would not be able to perform basic functions.

• Examples: Shopify platform cookies to maintain user sessions and process transactions securely.

2. Performance and Analytics Cookies

These cookies collect information about how you use our website, such as the pages you visit and the links you click. The data is aggregated and anonymous and helps us improve our website’s performance.

• Examples: Google Analytics to understand user behavior and traffic patterns.

3. Functional Cookies

These cookies allow our website to remember your preferences, such as your language settings or your shopping cart items. They enhance your experience by making the site more personalized.

• Examples: Shopify cookies for cart and checkout functionality.

4. Marketing and Advertising Cookies

These cookies track your online activity to help us deliver personalized ads and marketing messages. They may also track your engagement with our ads on platforms such as Google, Meta, Pinterest, and TikTok.

• Examples:
  • Google Ads: For remarketing and personalized ad experiences.
  • Meta (Facebook and Instagram): To deliver relevant ads based on your interactions.
  • Pinterest: To track and improve the performance of ads and measure conversions.
  • TikTok: To track ad performance and show you more relevant content.
  • Shop App: To integrate with the Shop app for a seamless shopping experience.

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3. Third-Party Cookies

We use third-party cookies from partners such as:

• Google: Analytics, Ads, and conversion tracking.
• Meta (Facebook & Instagram): Pixel tracking for ad targeting and performance.
• Pinterest: Analytics and conversion tracking for marketing purposes.
• TikTok: For ad tracking and user engagement analytics.
• Shop: To improve the checkout experience and facilitate order tracking.

These third-party services may use cookies in conjunction with their own privacy policies.

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4. How We Use Cookies

We use cookies to:

• Provide a seamless and secure shopping experience on Shopify.
• Analyze website traffic and understand how visitors interact with our site.
• Deliver personalized marketing and advertising based on your preferences and previous interactions.
• Measure the effectiveness of our advertising campaigns on platforms like Google, Meta, Pinterest, and TikTok.

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5. Your Choices Regarding Cookies

You can manage your cookie preferences by:

• Adjusting Your Browser Settings: You can configure your browser to refuse all cookies or to notify you when a cookie is being sent. Please note that some parts of our website may not function properly if you disable cookies.
• Using Third-Party Opt-Out Tools: Many advertising partners, such as Google and Meta, offer opt-out tools to limit the use of your data for advertising. You can visit:
  • Google Ads 
  • Meta Ad Preferences
  • Pinterest Personalization 
  • TikTok Privacy Settings
• Cookie Consent Tool: On your first visit to our website, you will see a cookie consent banner. You can accept or manage your cookie preferences from this banner.

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6. Changes to This Policy

We may update our Cookie Policy from time to time. We will notify you of any significant changes by posting the updated policy on this page and updating the “Effective Date” at the top.

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7. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

• Email: support@lightdenim.com
• Phone: 202-695-3664
• Address: 1836 Metzerott, Apt 1710